Benefits

Certifications

“Benefits”

Ask yourself- where does my large market come from? If it is Europe or the USA, trends show that transient travelers are looking from sustainable hotels after location and price is right.

• Corporate/Institutional RFPs – increasingly have sustainability and CSR questions, sophistication levels going up, certifications required/expected
• Differentiation. Discerning guests know better
• Answers the “where should we start” question (mandatory criteria)
• Label recognition and promotion
• Search and filter ease with certification
• Thought leadership within a city/region/area