Hospitality Sustainability Revolution
Ask yourself- where does my large market come from? If it is Europe or the USA, trends show that transient travelers are looking from sustainable hotels after location and price is right.
- Corporate/Institutional RFPs – increasingly have sustainability and CSR questions, sophistication levels going up, certifications required/expected
- Differentiation. Discerning guests know better
- Answers the “where should we start” question (mandatory criteria)
- Label recognition and promotion
- Search and filter ease with certification
- Thought leadership within a city/region/area